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OPI GELevate Campaign
Los Angeles, 2024
Description
OPI is carving it's own path into the professional nail space with their latest innovation in soft gel nail tips and builder in a bottle extension formulas. In all my years of making nail content these new products perform the best I've ever seen, from professional finish to ease of application. This campaign was packed with new hardware, new formulas, and new techniques with the need for dozens of unique assets for both traditional and social media awareness campaigns.
Credits
Creative Director: Alex Freund
Art Director: Laura Kramer
Social Director: Sia Demehri
EP: Christina Thornton
Producer: Ashley Woeber
Producer Assistant: Antony Hernandez
Set/Prop Stylist: Laurie Rabb
Set/Prop Assist Dana Galler
via Apostrophe Reps
Video Director/Robot Operator/Editor: Dan Fisher
DP: Michael Tanji
1st AC: Paolo Ongkeko
Set/Rigging: Richard Tranley
EDU Video Director: Patty Lin
Director EDU: Heather Reynosa
Sr. Manager EDU: Shelena Robinson
Manager EDU: Galdina Jimenez
Nail Techs:
Bana Jarjour
Lisa Wong
Models:
Jordan Jett
Melissa Rodriguez
Chelsea Harris
Studio: Ms Robot
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