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CND "Shellac Promise" Campaign
2021
Description
Major relaunch of the most successful gel nail polish of all time. The most recognizable, Shellac is to gel manicure as Q-tip is to cotton swab on a stick. From concept to look and style to final edits and retouching, I was able to work and affect every aspect. I am proud of the scale and proud of how this project will inspire so much other great personal nail video work for myself.
Credits
Producer/Director/Editor: Dan Fisher
Producer: Nys Trejo
Prop/Set Stylist: Richard Tranley
DP: Michael Tanji
1st AC: Austin Esposito
Gaffer: Jeremy Acquino
EDU: Patty Lin, Paolo Ongkeko
Nails: Lynn Cote, Emily Nash, Diane Diaz, Winnie Huang
Models: Lakai Lei, Nys Trejo, Iris Hill, Johnny Paddio
VFX, roto: Ed Park, Kenson Lee
Color: Josh Almario
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